Everyone is online nowadays, so of course – social media is one of the best (free) marketing tools for your business, no matter what niche or industry you are in. If you have not yet taken the time to create and use social media accounts you are missing out on huge marketing and branding opportunities for your…
It can be difficult for most businesses to create a truly engaged Facebook business page without an advertising budget. Especially with all of the new algorithm changes, which have made it so much harder for you businesses page and posts to be seen, unless you “boost” (sponsor) the content. This many times leads to frustration and…
Running a business is not easy and it requires a large amount of time and hustle! Entrepreneurs don’t have time to get sucked in by social media, however, they know that they need to have a strong presence in order to market their business. It’s important to make sure that the time spent on social…
It’s no secret that #hashtags are one of the best ways to share and grow your business brand awareness and to leverage your engagement on social media. Hashtags make it easier to find and follow discussions about trending topics, people, promotions, events etc. When you use hashtags that are relevant to your post, topic or…
If you are trying to grow your social media presence, chances are you have started posting content regularly – preferably, daily! But we know that sometimes, coming up with daily content can get a bit overwhelming! What do you post every single day without running out of creative ideas? How do you keep your followers…
Engagement is key to connecting with your audience – no matter which platform you choose! Social media, blogs, vlogs, newsletters etc. When you engage with your buyers and your audience, you are not only grabbing their attention – you are building a relationship and creating long-lasting and trusting customers/clients. An important thing to remember regarding…
Facebook has done it again – changes to our news feeds have now been confirmed and put in place. While the social media giant is notorious for constantly implementing changes while keeping us on our toes in regards to our marketing, the new changes may actually have a noticeably bigger impact on your business. However, don’t…
Online customer reviews are crucial when it comes to consumer purchasing decisions – in fact, they’re almost as trusted as personal recommendations. Typically, by the time someone has started looking at reviews, they’ve already figured out their need/want, and are now in the process of selecting a business or specific product. Becuase of this, your reviews need…
2018 is just around the corner – and believe it or not, a lot is changing in the digital marketing world already! Why? Because technology is changing so quickly! This will in turn change many of the methods we use to get our brand seen. But, don’t get too alarmed just yet! Some of these…
Ever wonder if you’re doing something wrong on social media? Then again, with the constant changes to the platforms, we all do at some point. You may recall our previous post regarding “10 things you shouldn’t do on Twitter”. Today, we wanted to go over a few things you should never do on Facebook. Are…