When we have been in a certain industry for so long, our brains become ingrained with the industry terms and lingo. While this may be a plus for you in your field – we forget that the majority of our customers and prospective clients (audience) don’t use the industry lingo. This is important to note…
You are starting (or have already started) an online business in which you sell physical or digital items. You are super excited and maybe even figured out how to set it all up yourself. You are ready to go and make those sales! However, before you do you need to make sure that the rest…
Running your own social or digital marketing campaigns can get a bit confusing at times. The lingo can become overwhelming at times which will then result in an AD, content or blog post that will not work for you. Today we wanted to cover one of the most important lines of an AD/Post: The “call…
Fall is around the corner, this means you should have already started your Autumn marketing! This could mean a promotion you announce in your newsletter, a coupon code you post in your web store, or a social media promotion. Here are 8 Fall Marketing Ideas For Your Business, just in case you need a little…
If you are on LinkedIn often, you may have noticed a few changes in the past few months. LinkedIn is working hard at rolling out features that will make your B2B networking or job hunting much easier. However, not all updates have been rolled out publicly just yet. While most may already be available, a…
A few years ago, businesses had to set up two different types of websites: A desktop version and a mobile version (Mobile site URLS typically look like this: m.businessname.com). One of the biggest problems with this method is that this meant you had to spend time and money to manage two duplicate websites. Choosing not…
With the ever-evolving updates to social media, getting social media practices right can seem confusing. While some practices may work amazingly well for many – it may not for you (and vice-versa). However, there are some things you should not do on certain platforms. Today, we are focusing on a few things you should not…
Let’s admit it – growing your social media following isn’t easily done and it certainly does not happen overnight. Building a quality social media following takes time, especially if you are just starting out. And of course, businesses with larger followings and engagement tend to be seen more frequently online. Because of this – it…
If you haven’t noticed by now, GIF’s are everything! Although GIF’s have been around for many many years (and always pretty popular), this year it is making its mark and has become one of the biggest digital marketing trends for 2017! What is a GIF? GIF is an acronym that stands for: Graphics Interchange Format….
The most important activity of any business owner / entrepreneur is to clearly identify the best customers for your product or service, and then focus all marketing, advertising and sales efforts on this particular type of customer. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing…