A few years ago, businesses had to set up two different types of websites: A desktop version and a mobile version (Mobile site URLS typically look like this: m.businessname.com). One of the biggest problems with this method is that this meant you had to spend time and money to manage two duplicate websites. Choosing not to have a secondary mobile friendly site meant that customers using mobile devices or tablets had a higher chance of being unable to navigate your site and/or place orders – therefore leaving and shopping with a competitor! This is why you need to make sure that your website is easy to navigate and easy to use. Mobile use is on the rise and you don’t want to be left behind or lose possible business because of it! You need a responsive website!
A “responsive website” allows for an easy and streamlined use on all platforms (PC, tablet, phone etc.) and adapts to the size of any screen it is being viewed on. You no longer need to host 2 websites to do this either!
That’s why today we want to share with you 4 Key Reasons Why You Need A Responsive Design!
- Increases traffic from mobile users: Google loves responsive design and actually rewards you for it by giving you an SEO rank advantage. Having a responsive design signals Google that your page is formatted for all platforms including mobile and in return Google can better index your site and content, above pages that are not formatted this way. This gives you a higher chance of being found on a mobile search on Google. Also, according to Google: Mobile pages that provide a poor search experience can be demoted in rankings or displayed with a warning in mobile search results.
- Lower website maintenance cost: As mentioned earlier, having a responsive design eliminates the need of having two versions of the same website (and having to make changes or updates to both whenever necessary). A responsive design allows you to manage and maintain just ONE site – thus, saving your business money.
- Adapts to any screen size: Whether your customers are on a smart phone, tablet, PC or using a large tv screen – it doesn’t matter. You can feel confident that your page will automatically adjust itself to suit each screen!
- It’s in the stats: Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. Don’t ignore these stats and trends. Making sure your website is user friendly (responsive) and provides high-quality content could increase time people spend on your website. Thereby making users stick around for the long run, become customers and come back for more!
If you do not have a responsive website or you are not sure, you can always feel free to contact us and we can test your site for you and provide you with an in-depth website report to help you get the most out of your website.
Have you changed your website over to a responsive design yet?