Running your own social or digital marketing campaigns can get a bit confusing at times. The lingo can become overwhelming at times which will then result in an AD, content or blog post that will not work for you. Today we wanted to cover one of the most important lines of an AD/Post: The “call to action” (CTA). If you don’t know what that is – you could be missing out on one of the most important verses / sentences in your campaigns.
What is a call to action?
A call to action (CTA) is simply, what you ask your reader to do once they’ve read your copy – which could be a blog post, sales page, email, or opt-in form. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages or web pages that encourage consumers to take prompt action.
This can be as simple as telling the reader to call you, opt in with an email, click on a link, etc. Call to actions are best when inserted in the END of your copy (post / ad, etc). Usually on websites this will be mostly found on a landing page or pop up and used in a “button” format (i.e: “Click Here” button). However, on places like social media – it would simply go in your ad text.
Why is it so important?
Your readers need you to tell them what to do next! Call to actions are vital to the success of your marketing efforts because they provide clear, straightforward direction on what you want your reader to do next.
Call to actions are important components to include at the end of your email, ad, post etc to ensure your reader doesn’t become distracted.
Make sure your ads and blog posts all have a call to action at the end – if they do not, then you should take the time to go back and edit them.
What are some examples of a call to action?
We are glad you asked! Again, a call to action is actually a very simple direction for your reader. You don’t need to overthink this too much – just make sure you are specific in your request to the reader. Never assume that the reader knows what you want them to do.
Here are a few examples of a “call to action” that you can use in your next campaign / post. These are great for either end of text in ads and blogs or as buttons on opt-ins! If you do not have a “deal” or offer – they can also be used as a great way to engage your readers and either get conversation going on social media or blog OR to send them to your website. (where you can also have them subscribe!)
- “Call now to reserve your space”
- “Claim your free _______________.”
- “Click here to start your free trial”
- “Count me in”
- “Get yours now”
- “Learn More”
- “Add to cart”
- “Download your free report”
- “Find out more”
- “Follow me/us on ______________”
- “Get started”
- “Get unlimited / Lifetime access”
- “Grab your free ______________ now”
- “Sign up to get more tips guaranteed to ______________”
- “Sign up for free”
- “Talk to us”
- “Call us now”
- “Share with your friends!”
- “Yes please! Send me the Download”
- “Let us know what you think in the comments below”
- “Get deals straight into your inbox – Sign up for our newsletter”
- “Click here for access”
- “Count me in!”
- “Start your free trial today”
- “Click here for more information”
And of course, here are a few visual examples of great “call to actions” :
Credit: Melyssa Griffin
Credit: Living for Naptime
End of Blog post:
Credit: Mimi’s Cafe
Credit: Michaels Stores
We hope this helps you see the importance of having a call to action on your site, blog, social media posts. Which one have you found to be the most effective for you? Comment below and let us know!