Everyone agrees – web security is vital for both business and consumers! If you collect visitor information of any kind or handle transactions online – you need to make sure your page is secured! Having a page which is not secure can have a huge impact on your sales. Non-secure sites are usually the first in…
Keyword research is essential for your SEO strategy – that is no longer debatable. It is not just about ranking highly for keywords, but also about ranking highly for “good” keywords. This is where keyword research comes in as it will help optimize your marketing strategy. What is it all about? Keyword research is the process…
SEO (Search Engine Optimization) is crucial for any small business website! You may recall, we previously mentioned the importance of investing in SEO – in which we explained that having a professional help you with SEO can definitely make a difference, especially if you don’t understand the complexities behind SEO (which can get confusing for anyone)….
Online customer reviews are crucial when it comes to consumer purchasing decisions – in fact, they’re almost as trusted as personal recommendations. Typically, by the time someone has started looking at reviews, they’ve already figured out their need/want, and are now in the process of selecting a business or specific product. Becuase of this, your reviews need…
How Google determines the ranking of search results: Google determines where to rank your website in their search engine by using three main components which are the following: crawling, indexing, and serving. Crawling is the process of which Googlebot uses a specific algorithm finding new and updated pages adding them to the Google index. Indexing…
What is an SSL certificate Stands for Secure Sockets Layer, an encryption technology – when installed on a web server, it activates the green padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions like when shopping online, data transfer…
2017 is the year to grow and expand your business with some marketing help. Here are some things you can do that will help you achieve your goals: Start your social media: Social media is one of the foundations for your business. Help your business grow by marketing on websites like Facebook, Twitter and Instagram…
If you own a website, and you’re looking for ways to get more traffic, chances are you’ve come across the term pay-per-click marketing. But what is it, precisely? After all, if you’re paying money for something that might work, but you don’t know how, it’s the same as sitting down at a baccarat table in Vegas, throwing…
Pay Per Click (PPC) advertising can be a fast way to generate traffic to your website and increase sales. Your company pays a search engine like Google or Bing to display an ad for your services during a regular search for keywords connected to your products. However, when improperly managed, PPC campaigns can be costly…
You might have heard, back in February, Google announced they will be using mobile-friendliness of websites as a ranking signal. “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.” More mobile-friendly websites in search results…