Your LinkedIn page and profile is your online billboard. It’s your chance to show and share your personal brand. That is, if you do things right—not wrong. Because too many people make too many mistakes when it comes to self-promoting on LinkedIn. You want to show up as your very best on LinkedIn—the most ‘professional’…
One of the biggest challenges that you can face as a marketer is to reach your target audience effectively. In fact, the main goal of marketing is to convey the right message to the right people. And to do that right, you need to learn how to reach your target audience effectively. If you market…
As we already know, LinkedIn allows you to access important articles and posts which are relevant to you through your daily feed. It helps you to develop a strong digital footprint, which is essentially your personal brand. It helps you research companies and industries, find and apply for jobs, and build a strong professional network….
With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, but it’s not just young people saving their ideas on the network. 68% of U.S. women between the ages of…
Using hashtags on Instagram can sometimes get a little confusing. Because Instagram changes their algorithms and rules often, it can leave you wondering if you are doing it right. There is a lot of conflicting information out there (ie: using only 11 hashtags vs 30). So today, we are here to help – we have…
Twitter is one of the great social media platforms that should not be ignored in social media marketing. However, Twitter feeds go pretty quickly and unless someone is searching for your hashtag used, your 1 or 2 tweets may never be seen. While over-posting on most social media platforms is a big no-no, Twitter is…