A good logo design just makes sense. It should feel simple, unforced, a ‘natural’ choice. But as with most things that appear effortless, a lot of energy, thought, and effort goes into their execution. Logos should be distinctive, appropriate, practical, graphic, and it should convey the owner’s intended message. A concept or “meaning” is usually…

Graphic design trends 2020 are here and about to steal your heart! Year 2020 has only been around for a couple of weeks now but everyone has been wondering what the world of graphic design will look like for the rest of this year. Undoubtedly, graphic design has always been a field of deep admiration…

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month. But maybe you didn’t know how often people are using Facebook to interact with…

Creating an effective and memorable logo isn’t about following trends. It’s about distilling the unique essence and personality of your brand into an instantly recognizable emblem. That said, great design does not exist within a very tiny box! Looking at what’s working for other brands can help spark ideas that you can put your own…

The New Year is officially here, it is clear that content creation is the way of the future for business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to adapt. There is no doubting the effectiveness of content…

Today, we start with a story that comes with a lesson on creating the perfect website. Many websites are developed when the decision-makers gather around the conference table and begin brainstorming. “Our website should include our mission statement so visitors know what guides us,” says one executive. “It should look and sound professional, so let’s…

Marketing is complex. With seemingly endless techniques, how do you reach and resonate with your audience? First things first: You need to know what you shouldn’t do. Last year, “Domino’s Forever” was a campaign created by a Russian Domino’s franchise. If customers tattooed the Domino’s logo on their skin, they were told, they’d get 100…

UX (user experience) design is a popular business buzzword right now — but what does it really mean? And how can your business benefit? Before we dive into why UX design is important for your business, let’s take a second to clarify what it actually is. Essentially, UX designers take a holistic approach to creating…

Don’t be dismissive of that familiar presence at the top of your Facebook page. The humble Facebook cover (or ‘banner’, as it’s otherwise known) is valuable marketing real estate. Why, you ask? Well, to state the obvious, it’s approximately eight times the square footage of your profile pic. It’s the very first thing that meets…

Your website is one of the most important marketing channels you have (and own!). If any social media platform like Instagram or Facebook was gone tomorrow, you’d still have a way to connect with your visitors if you have a website. However, in order to have a successful site, you need to make sure that you…