Your website is one of the most important marketing channels you have (and own!). If any social media platform like Instagram or Facebook was gone tomorrow, you’d still have a way to connect with your visitors if you have a website.
However, in order to have a successful site, you need to make sure that you have a website that connects you with your target customers and clients, markets your business, turns visitors into leads and is built to grow with your business. You may have designed your website a few years ago and it’s possible that you do not realize that it’s now time to update and redesign it in order for your website to do what its supposed to do for you. As your business grows, your website should too! Therefore we have put together a few signs to let you know when your website needs a redesign.
Info Needs Updating
The first way to know that your website needs a redesign is if you feel like the content no longer represents who you are or what your business is offering.
Some quick things to look for and update:
- Contact info – Whatever forms of contact information you provide needs to be correct. Check your contact page and the footer of your website. Check that any contact forms you may be using are working properly and that they’re sending to an email address that you still check frequently.
- Your services – Make sure your services are updated with any changes. For example, if you used to accept walk-ins and now you require appointments, then you need to make sure this is updated on your website. Also, if you have added new services or no longer offer others, let people know!
- Your Pricing – If you share you share your pricing on your website make sure you keep it updated! The last thing you want to do is tell a potential client a different(higher) price than what was advertised on your website. The potential client may think you are being shady and look for your competitor instead. Don’t forget – these are also things people complain about on sites like Yelp!
- Your messaging – In general, you’ll want to make sure that the tone of voice and the message you’re using on your website are still in line with the work you are currently doing. is the messaging on your website representative of the what you’re bringing to the table and what you’re wanting to attract with your ideal clients and customers?
Not Getting Quality Leads That Convert
When business owners don’t receive the amount of client leads they are expecting after creating their own website, it can be hard to know where to move next. Sometimes all you need to do is to refresh your website to start attracting more clients. The more professional your website looks, the more value you add to what you offer. Take some time to think about your branding, and creating a design that will attract customers & clients. Don’t know how to do this? take a look at websites in your industry and your competitors. Take notes listing what you like about each site (content, design, colors, layout etc) and give this (plus links) to your web designer! Together you can come up with a beautiful design that stands out and attracts more quality leads. You’ll also feel more confident in directing customers to your website and sharing it on social media.
When every page has a strategy, it will perform on autopilot. A great web designer (like us!) will work hard to make sure you have a high-performing website that can act as a 24/7 sales generator.
Needs an update or Something is not working
The most obvious way to know that your website needs a redesign is if it’s not working properly. When it comes to tech stuff this can be a bit intimidating. Visit your website periodically from the viewpoint of a potential client. Is it a nice experience? Make sure that there are no annoying pop-ups that won’t close. Is it easy to find the information that your ideal client is probably going to be looking for? Is it responsive to mobile?
Many business owners also don’t realize that when your website is completed, it still requires maintenance! Have you updated your website, all of your plugins and themes? Sometimes themes and plugins stop working (the creator may have let it go). Therefore, you need to make sure you can find a similar plugin or have your web designer help you re-create the job/purpose of the plugin. If you need assistance with monthly maintenance, we can help!
You Want To Refresh The look Or Rebrand
If you’ve been contemplating a full rebrand, it makes sense to redesign your website at the same time. Rebranding your business may change your color palette, fonts, messaging, and logo, and more. Therefore, this is the time to reach out to a web designer and redesign your website so it is fully optimized and in line with your (new) brand and it’s messaging!
The same ‘ol look
If you used a popular template to create your website design you may notice that you now see it everywhere. Your business is one-of-a-kind so you may be wanting a custom website that looks different from everyone else. If you want to stand out and apart from your competitors, then it might be time to invest in a custom website design. Making creative changes can make a huge impact on your business!
Do you think it’s time to redesign your website? What changes would you like to make? We can help you design a website you will want to show off! Contact us anytime if you would like to discuss your ideas!