The average conversion rate for a Facebook Ad is 9.1 percent. Website conversion rates, though, lag at an average of just 2.35 percent. The data varies by industry. On Facebook, for instance, fitness ads top the charts at nearly 15 percent. You might be surprised to learn that B2B ads convert at an impressive 10.63…
Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business. This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search 3.5 billion times a day for all their search needs. That means every second there…
As we already know, LinkedIn allows you to access important articles and posts which are relevant to you through your daily feed. It helps you to develop a strong digital footprint, which is essentially your personal brand. It helps you research companies and industries, find and apply for jobs, and build a strong professional network….
Effective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. And if you want people to see your ads you’re going to need to know these next 8 tips to help your business! Here are your 8 powerful Facebook ad targeting strategies for 2019… Find your unicorn…
What is social media management? Before we go into the tools to use, we should first explain what social media management is and why it’s so important. Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively. They streamline processes and create…
With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, but it’s not just young people saving their ideas on the network. 68% of U.S. women between the ages of…
If you want people to find your business while searching on Google, you need to write your content with SEO strategy know-how. Many businesses fail to use good SEO practices or fail to invest the time to learn SEO simply because it seems too hard. But trust us, it’s only difficult before you’ve tried. Understanding…
Want to generate more leads while you are out and about? Make sure you have plenty of your business cards with you! Digital marketing works wonders, however, there is still something to be said for more traditional forms of advertising and marketing. Business cards, brochures, promotional items, and catalogs make a personal connection through a…
As a busy entrepreneur, you know how important it is to make the most efficient use of the 24 hours in each day. If you own a small business or start-up you are more than likely wearing several different hats and juggling many roles, all of which require lots of precious time out of your day….
We live in a digital world. Every day more and more people are online, searching for information and consuming content. Believe it or not, there are still many businesses that are not online and do not even have a website. If your prospective customers cannot find you online, they will find your competitor. That’s why…