Many businesses already use Instagram as a marketing tool to expose their products and services to potential customers. Until now – Instagram did not offer any business tools to help with this process.
Instagram Business Tools are now available from within the Instagram app on your mobile device. Connect easily with customers through business profiles, learn about your followers and posts’ performance with insights and potentially reach more customers by promoting your business directly from the app.
Business profiles showcase your industry information, business address and allow customers to get in touch with you. They can call, email, or get directions to your business directly from the app.
Once you set up your business profile, you’ll have access to insights. This simple, mobile tool packages actionable information about people who are connected with your business in a visual and easy to understand format. By learning more about who your followers are and what posts they like, you can create more relevant content for them.
Watch this quick video below to learn how to set up your business account: