Web Development – Burbank
Welcome to Caspian Services – where dynamic, interactive websites are crafted that make a noticeable difference in a business’s bottom line! Here are a couple of questions: 1) Are you searching for a way to boost online traffic to your small business’s or non-profit’s website? 2) Are you disappointed your website doesn’t do a better job of converting visits into sales?
It can be very deflating to think you have done everything, correctly, only to face the reality you have a traffic-poor website. The reasons for poor online traffic can include weak and uninteresting content, few keyword search terms, headlines that aren’t ‘click-worthy’, a lack of user-friendliness, a non-existent social media presence, or poor web development or web design – the list goes on!
The adage, You Reap What You Sow, applies to online sites, very aptly. Simply put, what goes into web development and web design will determine a business’s bottom-line. Some online businesses die because of websites that are weak, boring, and ineffective.
Caspian Services – The Solution to Ineffective Websites
Caspian Services is comprised of diversified experts who can help your online business or non-profit gain momentum to help it reach its full potential. Our seasoned pros are tech-savvy and highly insightful with niche skill-sets that focus on brand promotion, marketing, and next-generation technologies. If your website needs to emerge from hibernation mode, Caspian Services is ready to transform your online presence from drab and outdated to robust and engaging. You want your website to be more eye-catching, interesting, and compelling than those of your competition – Caspian Services can help to do just that!
Is Your Brand Identity Doing What It Should?
If there is one really big ‘No-No’ with online marketing it would be underestimating the power behind ‘brand identity’. How brand identity is promoted and perceived can make or break a business’s online success. Brand identity is, somewhat, like a magnet in that is reflects your business’s values, vision, personality, and reputation. In turn, brand identity attracts specific consumers who value and seek your product or service. Brand identity is the image you portray, quite literally, to the world, and it influences the trust, loyalty, and buying decisions of your customers. Caspian Services can help to establish and advance your brand identity so it can do its job of turning your business’s first impression into a lasting impression!
Bloomberg reveals a grim statistic: Within the first 18 months, 80% of entrepreneurs fail, often due to no desire to spend money on proper marketing. As Forbes puts it: If people cannot find you, they cannot buy you. Caspian Services’ web development professionals know every vital nuance required to promote a business’s visibility and availability. Next-generation technologies enable businesses to optimally reach more consumers and allow more consumers to reach them!
Social Media Branding
How about social media branding? An online business without social media branding is like having a mobile phone that isn’t charged – the potential is there but it’s at an impasse. Social media branding can add an exciting dimension to your business’s potential since it provides an opportunity for the public to click through your site as well as build authentic relationships with your targeted audience. In fact, consumers exposed to branded social media are 2.4 times more likely to engage. Social media has a 100% higher lead-to-close rate than outbound marketing. Also, 78% of small businesses use a social media presence – your business needs to be one of them.
When online businesses follow social-media marketing best practices, exposure can explode and bring in new leads. Is your competition utilizing a social-media presence? They probably are! Caspian Services can customize your social media profiles with your colors, images, and logo to match the same message your website portrays.
Technology Makes It All Come Together
Through the use of search engine optimization (SEO), search engine marketing (SEM), and the designing and developing of intuitive web, mobile, and SEO-friendly website applications, you can connect with your customers, like you never imagined, and showcase your products or services, 24/7.
Mobile web technology can, dramatically, boost your online presence since it allows internet access to your business from mobile devices, such as smart-phones and tablets. It would help your business establish an edge over your competition; it would allow you to interact more freely with your targeted audience; it would boost brand recognition, and it would improve your business’s visibility – and that is good for business!
In 2018, 58% of online site visits were from mobile devices. Also, since 2013, the share of global web pages served to mobile phones has more than tripled – this, according to BroadbandSearch. Websites with mobile web technology, however, must function, flawlessly, and display, properly, on any device! Caspian Services can create a ‘responsive’ website design that would, automatically, scale and format itself to fit smaller screens, including those on mobile phones.
Local SEO – Oh, the Benefits!
Caspian Services utilizes Local SEO which enhances the search visibility of brick-and-mortar businesses, within a certain geographic area. Local SEO drives more traffic in your direction to allow your business to stand out whenever local searches are performed.
Google tells us that 46% of searches have a ‘local intent’, and according to Forbes, 95% of smartphone owners use their phones to perform local searches. Through Caspian Services, your business can be included in directory listings on more than 50 sites including Yelp, Yahoo, and Google. Through Local SEO, significant leads which are generated from location-based searches translate into higher conversion rates.
Caspian Services – Everything You Need, Right Here
As a web development and web design company, Caspian Services offers more than 14 years of expertise and more than 600 completed projects, and counting.
Our products and services cover a wide array of options including, but not limited to:
- Website Design – You can, easily, manage the content of a WordPress website built by us. Shopping cart websites are, also, available to allow for quick, easy purchasing experiences for consumers.
- Marketing – You can utilize an effective mix of marketing tools for more traffic, more leads, and better ROI. Local SEO, Video Marketing, and Content Writing, for example, can transform your digital presence. Through engaging, relevant content writing and editing services, we can enhance your website or blogs. We turn ho-hum content into hallmark creations!
- Graphic Design – You can choose from a plethora of design services that include everything from postcards, flyers, and booklets to magazine ads, catalogs, banners and more!
- Printing – You can complement your online marketing through the use of beautifully-designed products that range from business cards, letterhead stationery, and envelopes to stickers, magnets, presentation folders, and more. A variety of paper-stock options, textures and designs will help your business portray a sleek, professional image.
Please refer to our website https://www.caspianservices.net for additional details regarding the full line of services we offer.
Google’s First Page – The Top of Mt. Everest
Dreams turn into realities when online businesses land on the first page of Google – the most-coveted online position where 91% of all search clicks, reside. Google is the omnipotent web crawler that generates power and influence for those businesses that are granted front-page exposure. Businesses listed on Google’s first page gained that position because their owners understood the critical importance of SEO and incorporating highly-effective keywords. Keywords are a huge part of what search engines look for, and almost 64% of the traffic on a website is driven by search engines.
Caspian Services can’t guarantee your business will be positioned on the first page of Google, but we can promise you something almost as important: we’ll help your business reach its full potential!