Website Technology vs Search Engine Optimization

Website Technology vs Search Engine Optimization

Does the way your website is put together affect how many people visit your site?

Of course it does. That’s what having a good website is all about. Did you know, though, that some website design technology can improve search engine results all by itself?

An example is the hot new website technology called Silverlight. While Adobe’s Flash is installed on more machines so it is easier for more consumers to see your Flash images, the compressed format does not allow it to be searchable by the search engines. The latest version is now starting to be indexed by Google. Silverlight textual content, on the other hand, is designed to be indexable and searchable by all the search engines. This means that keywords can be salted into your Silverlight text as well as throughout your website; resulting in higher Google and Yahoo rankings, and more visitors, without spending a penny on SEO (Search Engine Optimization).

Flash vs Silverlight

Selecting the right technology for rich Internet applications is often critical, and choosing between Flash and Silverlight depends entirely on your requirements. If you expect that some of your users will be on Linux or Solaris, then you should go with Flash. If you want your website to be indexed by search engines, then Silverlight may be better. On the other hand, the latest version of Flash supports 3D rendering, which Silverlight does not.

Fortunately, our team at Caspian Services (a Glendale Website Design company) are experts at listening and understanding your unique needs and circumstances. We take great care to create the perfect website for you. If fact, we even offer a complimentary website analysis for those who are not getting as many website visitors as they would like and want to know why. Contact us today for your FREE analysis.

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