Email marketing is still one of the most effective marketing methods used by successful businesses today, whether small or large. When it is done right, marketing via email promotes a feeling of trust and delivers important content to your audience in a way that cannot be replicated any other way. It allows the conversion of a larger percentage of your interactions with customers into sales and uses one of the most cost-effective methods available to you.
Email Marketing Versus Other Methods
The correct use of your time is just as valuable as how you spend your marketing dollars. Spending a majority of your day crafting social media updates or spending a large portion of your marketing dollars on direct mail pieces could be an ineffective use of your marketing budget. Social media, while tempting with its millions of users on a daily basis, does not provide the personal approach that a perfectly crafted email will supply your customers. Direct mail, while personal and direct, can be very costly, sometimes as much as 95 percent more expensive than a perfectly worded email.
Popular Email Marketing Services
As with any other marketing method, there are services beckoning for your business. A few of the top favorites include MailChimp, ConstantContact and iContact. With these services you can create professional emails with simple drag-and-drop programs, create email lists and target audiences and even integrate your social media tactics with your list. MailChimp enables you to create perfectly timed campaigns for specific customers, enabling you to enhance your ROI with the click of a mouse. Best of all, each of the companies provides easy to use tracking software that allows you to see how your campaign is working, creating opportunities for tweaking as needed to fully enhance your email marketing techniques.