What Makes Keyword Research So Crucial To SEO?

Keyword research is essential for your SEO strategy – that is no longer debatable. It is not just about ranking highly for keywords, but also about ranking highly for “good” keywords. This is where keyword research comes in as it will help optimize your marketing strategy. What is it all about? Keyword research is the process…


10 SEO Facts You Need To Know For Your Small Business Website

SEO (Search Engine Optimization) is crucial for any small business website! You may recall, we previously mentioned the importance of investing in SEO – in which we explained that having a professional help you with SEO can definitely make a difference, especially if you don’t understand the complexities behind SEO (which can get confusing for anyone)….


57 Fun Questions To Ask Your Followers + Boost Engagement

Engagement is key to connecting with your audience – no matter which platform you choose! Social media, blogs, vlogs, newsletters etc. When you engage with your buyers and your audience, you are not only grabbing their attention – you are building a relationship and creating long-lasting and trusting customers/clients.  An important thing to remember regarding…


6 Spring Marketing Ideas & Tips

Spring is in the air! Now, is the perfect time to start thinking about a few exciting Spring marketing ideas for your business. If you need a little inspiration, stick around – we have put together some fun ideas for Spring marketing campaigns, and we are sharing them with you today!  Run a fun contest: …


How The Facebook News Feed Changes Affect You & Tips To Help Your “Reach”

Facebook has done it again – changes to our news feeds have now been confirmed and put in place. While the social media giant is notorious for constantly implementing changes while keeping us on our toes in regards to our marketing, the new changes may actually have a noticeably bigger impact on your business. However, don’t…


7 Clever Ways To Use Your Reviews

Online customer reviews are crucial when it comes to consumer purchasing decisions – in fact, they’re almost as trusted as personal recommendations. Typically, by the time someone has started looking at reviews, they’ve already figured out their need/want, and are now in the process of selecting a business or specific product. Becuase of this, your reviews need…


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