Finding a person who has never heard about big brands like Apple, Nike, Google, etc. may be a mission impossible in this day and age. There are plenty of factors that influence how a brand becomes memorable and recognizable. Hundreds of books and articles have been written on building a memorable brand, but each brand…
6 Outdated Marketing Tactics to Leave in the Past
Marketing is complex. With seemingly endless techniques, how do you reach and resonate with your audience? First things first: You need to know what you shouldn’t do. Last year, “Domino’s Forever” was a campaign created by a Russian Domino’s franchise. If customers tattooed the Domino’s logo on their skin, they were told, they’d get 100…
5 Reasons Why User Experience is Important for Your Business
UX (user experience) design is a popular business buzzword right now — but what does it really mean? And how can your business benefit? Before we dive into why UX design is important for your business, let’s take a second to clarify what it actually is. Essentially, UX designers take a holistic approach to creating…
How To Use Your Facebook Cover as a Marketing Tool
Don’t be dismissive of that familiar presence at the top of your Facebook page. The humble Facebook cover (or ‘banner’, as it’s otherwise known) is valuable marketing real estate. Why, you ask? Well, to state the obvious, it’s approximately eight times the square footage of your profile pic. It’s the very first thing that meets…
10 Tips to Boost Work Motivation and Stay Productive All Day
Everybody has good and bad days – the trick to being successful at work is making sure that you’re consistently motivated enough to keep the bad days to a minimum. Without motivation it’s not only difficult to do as much work as usual, but even starting a new task becomes a huge effort. If you…
LinkedIn Fails: 7 Mistakes That Will Make You Look Unprofessional
Your LinkedIn page and profile is your online billboard. It’s your chance to show and share your personal brand. That is, if you do things right—not wrong. Because too many people make too many mistakes when it comes to self-promoting on LinkedIn. You want to show up as your very best on LinkedIn—the most ‘professional’…
13 Effective Ways to Increase your Conversion Rate
The average conversion rate for a Facebook Ad is 9.1 percent. Website conversion rates, though, lag at an average of just 2.35 percent. The data varies by industry. On Facebook, for instance, fitness ads top the charts at nearly 15 percent. You might be surprised to learn that B2B ads convert at an impressive 10.63…
Beginner’s Guide to ADA Compliant Websites
When the American Disabilities Act (ADA) was enacted in 1990, the plan was to protect people with disabilities from discrimination. However, with several revisions over the years, the ADA has evolved beyond just physical accommodations to include technologies such as websites, documents, and software programs. Thanks to the Advanced Notice of Proposed Rulemaking issued by…
6 Ways to Reach your Target Audience Effectively
One of the biggest challenges that you can face as a marketer is to reach your target audience effectively. In fact, the main goal of marketing is to convey the right message to the right people. And to do that right, you need to learn how to reach your target audience effectively. If you market…
6 Reasons You Need Email Marketing By 2020
With all of the digital marketing tactics at your disposal, you may be wondering, what is the importance of email marketing? Some are ignorant enough to believe that “email marketing is dead”. Is there any future in email marketing for small businesses? Short answer: YES! Email marketing is one of the most effective ways to…