A good logo design just makes sense. It should feel simple, unforced, a ‘natural’ choice. But as with most things that appear effortless, a lot of energy, thought, and effort goes into their execution. Logos should be distinctive, appropriate, practical, graphic, and it should convey the owner’s intended message. A concept or “meaning” is usually…
7 Tips To Know For Social Media Branding
Whether you’re launching your own company or working for an established brand, effective and consistent branding is something that every company needs to communicate with their customers. While branding covers a large scope, the Business Dictionary defines it as: The process involved in creating a unique name and image for a product in the consumers’…
The Importance of Yelp for Businesses
We’ve all heard of Yelp, whether it’s a helpful website that told you not to eat at that new Italian restaurant or the one that told you the best pizza is actually found in a hole-in-the-wall off of Birch Street. But Yelp is so much more than just a place to find a good, or…
Breaking the Graphic Design Rules in 2020
Graphic design trends 2020 are here and about to steal your heart! Year 2020 has only been around for a couple of weeks now but everyone has been wondering what the world of graphic design will look like for the rest of this year. Undoubtedly, graphic design has always been a field of deep admiration…
Facebook for Business in 2020
We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month. But maybe you didn’t know how often people are using Facebook to interact with…
9 Logo Trends to Watch in 2020
Creating an effective and memorable logo isn’t about following trends. It’s about distilling the unique essence and personality of your brand into an instantly recognizable emblem. That said, great design does not exist within a very tiny box! Looking at what’s working for other brands can help spark ideas that you can put your own…
Top Content Marketing Trends to Watch for in 2020
The New Year is officially here, it is clear that content creation is the way of the future for business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to adapt. There is no doubting the effectiveness of content…
16 Proven Tips for Creating Killer Website Content
Today, we start with a story that comes with a lesson on creating the perfect website. Many websites are developed when the decision-makers gather around the conference table and begin brainstorming. “Our website should include our mission statement so visitors know what guides us,” says one executive. “It should look and sound professional, so let’s…
Christmas Marketing Campaigns That Can DOUBLE Your Sales
Christmas is a season of giving, kindness, and of course, marketing! Christmas marketing campaigns have become very popular and common. In fact, the holiday season wouldn’t be complete without advertisements on TV and social media platforms. This is mainly because, over the years, brands have learned to use this festive season to their advantage. This…
Authentic Marketing: A Guide to Gain Customer Trust
Every good brand knows consumer trust and loyalty can’t be bought or won through snazzy marketing—it’s something that you earn. While it’s relatively simple to win sales through promotions or rewards, getting someone to truly believe and get behind your brand requires a deeper and more genuine connection. This is why brands are starting to…