8 Fall Marketing Ideas For Your Business

Fall is around the corner, this means you should have already started your Autumn marketing! This could mean a promotion you announce in your newsletter, a coupon code you post in your web store, or a social media promotion. Here are 8 Fall Marketing Ideas For Your Business, just in case you need a little…


6 Recent Changes to LinkedIn That You Will Love

If you are on LinkedIn often, you may have noticed a few changes in the past few months. LinkedIn is working hard at rolling out features that will make your B2B networking or job hunting much easier.  However, not all updates have been rolled out publicly just yet. While most may already be available, a…


Why You Should Never “Buy Followers”

Let’s admit it – growing your social media following isn’t easily done and it certainly does not happen overnight. Building a quality social media following takes time, especially if you are just starting out. And of course, businesses with larger followings and engagement tend to be seen more frequently online. Because of this – it…


Finding your ideal customer

The most important activity of any business owner / entrepreneur is to clearly identify the best customers for your product or service, and then focus all marketing, advertising and sales efforts on this particular type of customer. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing…


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