Are you looking for help with the many tedious, time-consuming marketing tasks? Want to make your online marketing easier? Having the right digital marketing tools at your fingertips is so important. The right tools can help cut down on time spent on other tasks like day-to-day management or other important items. A good set of marketing tools will help you manage campaigns better and more efficiently by offering insights and/or features that help optimize and improve your online marketing campaigns.
There are so many choices when it comes to online marketing tools that it may become overwhelming if you don’t know what to look for. But, because we want to help make your life easier, we have put together a list of 36 popular choices and summed them all up for you.
Social Media Marketing Tools
BuzzSumo– Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content.
Canva– Canva lets you create stylish, striking visuals for social media posts and content projects with an effortless drag-and-drop interface.
Digg Digg– Get more likes and shares on your content by making it easy for your readers to share your articles with a floating bar with share buttons on your blog.
Hootsuite– Enhance your social media management. Hootsuite makes finding, scheduling, managing, and reporting on social media content easier. Schedule your social media posts, manage social content, track and prove social ROI, Find and filter social conversations by keyword, hashtag, and location—in multiple languages—to hear what people are saying about your brand, competitors, and industry.
SharedCount– Track URL shares, likes, tweets, and more per page. From simple use with WordPress to larger API integrations, SharedCount makes it easy to see what content is connecting, what content is not, and where you should focus your efforts to maximize ROI.
SproutSocial– Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.
TweetDeck– TweetDeck is your personal browser for staying in touch with what’s happening right now on Twitter.
WooRank– Use WooRank to improve your website rankings & online visibility through SEO, social media, usability and much more.
ManyChat– ManyChat lets you create a Facebook Messenger bot for marketing, sales, and support. It`s easy and free.
Tailwind – The Smartest way to schedule on Pinterest & Instagram. Discover content, schedule posts, monitor conversations, amplify reach and analyze results.
Pixabay – Free stock photos and videos! All images and videos on Pixabay are released free of copyrights under Creative Commons. You may download, modify, distribute, and use them royalty free for anything you like, even in commercial applications.
Ahrefs– a great content research tool for copywriters and content marketers. Put any keyword (or website) into this tool and get a list of the most popular articles based on their “performance metrics”.
Google Keyword Planner– The free AdWords tool can help identify a wide range of keywords and associated data for uses in your AdWords campaigns as well as content marketing and SEO.
Keywords Everywhere – Free search volume, CPC & competition data for almost all the keyword research tools out there! The Keywords Everywhere extension is your free keyword tool that can be easily installed on either Chrome or Firefox. It even shows you google keyword search volume, cost per click and competition data of keywords on multiple websites.
Moz Local– MozLocal helps local businesses rank competitively in local search engines results, making smaller sites as visible as possible.
Moz Open Site Explorer– Perform competitive link research, explore backlinks, anchor text, and more for free.
MozBar– The MozBar browser extension lets you perform a range of SEO tasks from your browser, including keyword ranking research, an authority audit, schema validation, and SEO metrics reporting.
TextBroker– TextBroker is the planet’s leading content creation marketplace. Whether you need blog posts, product descriptions or entire outreach campaigns, Textbroker provides custom, high-quality content and you only pay for the number of words you order.
UberSuggest– Get thousands of keyword ideas in a minute with this amazing keyword suggestion tool. New Feature: Type in a competitor’s domain to get better keyword ideas!
Unbounce– Unbounce lets marketers build high-converting landing pages without I.T. 1-click publishing, A/B testing and a suite of best-practice landing page templates.
Yoast– Yoast, the most complete WordPress SEO Plugin, optimizes your WordPress site by easily adding meta tags and an automatically generated XML sitemap.
Pay Per Click Tools
Optimizely– Improve conversions through A/B Testing, Split Testing and Multivariate Testing with Optimizely!
OptimizePress– The easiest way to create landing pages, sales pages and membership portals inside WordPress.
Content Marketing Tools
BuzzStream– BuzzStream is web-based software that helps the world’s best marketers promote their products, services, and content to build links, buzz, and brands. Research influencers, manage your relationships and conduct outreach that’s personalized and efficient.
HARO– Help a Reporter Out (HARO) is the most popular sourcing service in the English-speaking world. It connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories. This is also a great way to get free publicity for your business by letting journalists and bloggers know about your business, product, service, event, etc!
Hubspot’s Blog Topic Generator– Simply add your keyword in the text field and you’ll see titles and topics for your next blog post.
Leadpages– Leadpages is the only platform that lets you collect leads and customer contacts from landing pages, pop-up forms, social media, text messaging, and email.
OptinMonster– OptinMonster is a powerful lead generation software that converts abandoning visitors into subscribers with their dynamic marketing tools and exit technology.
SumoMe– SumoMe is a suite of free tools that can be used to grow your website’s traffic, including a free list builder.
Wistia– Wistia provides professional video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors.
Lumen5– Convert your blog posts into videos! Enter a blog post or RSS feed and the Lumen5 artificial intelligence system will help you summarize the content and match each scene with relevant videos, photos, and music. It is easy to edit yourself as well! Share and syndicate the video on YouTube, Facebook, etc. and make sure to add a link to your blog post or website!
Beacon.by – Automatically convert your existing blog posts into lead magnets so you can generate more leads without having to write content. Beacon integrates directly with the tools you are already using like WordPress, HubSpot, and MailChimp.
Email Marketing Tools
Aweber – AWeber helps ambitious small businesses and entrepreneurs drive real results with powerful, targeted email automation. AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs.
Mailchimp – MailChimp is an online email marketing solution to manage subscribers, send emails, and track results.
Uplead – UpLead is a B2B prospecting tool that provides you instant access to 30+ million contacts. You can filter by 50+ criteria to find your ideal next customers and download their direct contact information to excel.
Data & Analytics Tools
Google Analytics– Google Analytics offers everything you need to track the effectiveness of your campaigns and monitor the performance of your site.
Google Search Console– Formerly known as Google Webmaster Tools, Google Search Console provides you with detailed reports about your pages’ visibility on Google.
Do you have a favorite tool from the list we provided? Leave us a comment below and tell us which tool makes your life easier!