It’s no secret that these past four months have been a whirlwind for businesses big and small across our nation. The Coronavirus has caused many companies to close their doors temporarily, and others for good. Whereas, some businesses are beginning to open again under strict guidelines outlined by the CDC and WHO. Even as companies…
Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new ways to engage users. For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer. Just consider what your brand is up against….
We posted on our Facebook page earlier this week about generating a lead, so we thought for our blog we would stick to the same topic! The lead management process belongs to your marketing team and your sales team. Marketing brings in the leads; sales converts them. Both teams need to buy into your lead…
Every business should have social media guidelines. That’s true even if your company is not on social media. Reason number one? Your employees are on social media. And the things they say and do can have a positive or negative effect on your brand. Social media guidelines lay down some rules. In some cases, these…
A good logo design just makes sense. It should feel simple, unforced, a ‘natural’ choice. But as with most things that appear effortless, a lot of energy, thought, and effort goes into their execution. Logos should be distinctive, appropriate, practical, graphic, and it should convey the owner’s intended message. A concept or “meaning” is usually…
Whether you’re launching your own company or working for an established brand, effective and consistent branding is something that every company needs to communicate with their customers. While branding covers a large scope, the Business Dictionary defines it as: The process involved in creating a unique name and image for a product in the consumers’…
We’ve all heard of Yelp, whether it’s a helpful website that told you not to eat at that new Italian restaurant or the one that told you the best pizza is actually found in a hole-in-the-wall off of Birch Street. But Yelp is so much more than just a place to find a good, or…
Graphic design trends 2020 are here and about to steal your heart! Year 2020 has only been around for a couple of weeks now but everyone has been wondering what the world of graphic design will look like for the rest of this year. Undoubtedly, graphic design has always been a field of deep admiration…
We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month. But maybe you didn’t know how often people are using Facebook to interact with…
Creating an effective and memorable logo isn’t about following trends. It’s about distilling the unique essence and personality of your brand into an instantly recognizable emblem. That said, great design does not exist within a very tiny box! Looking at what’s working for other brands can help spark ideas that you can put your own…