What Is Pay-Per-Click Marketing?

If you own a website, and you’re looking for ways to get more traffic, chances are you’ve come across the term pay-per-click marketing. But what is it, precisely? After all, if you’re paying money for something that might work, but you don’t know how, it’s the same as sitting down at a baccarat table in Vegas, throwing…


What is Graphic Design

Let’s clear something up. We know that many people don’t understand graphic design. Some people might think that all a graphic designer does is scout out funky glasses and drink craft beer and think of how they can fit their latest design breakthrough into 140 characters. Some of this is true, but the heart of graphic…


Why Choose A Responsive Website Over a Mobile Website

Whether you need a brand new business website or you want to revamp the one you have, chances are you are considering the mobile web. According to recent studies, 80% of internet users own a smartphone. This goes to show just how important mobile marketing really is. If your website isn’t mobile-friendly, you are severely behind the…


How SEO Can Affect Your Business

Have you Googled your business lately? If you’re not showing up on the first or second pages of Google, you may be losing business to your competitors. This is where SEO comes in. SEO is search engine optimization and if your company isn’t showing up on those first results pages, it may be time to optimize…


August Business Mixer hosted by Caspian Services

Come network with other business owners and professionals as we host the August CV Chamber Business Mixer. Cocktails and horderves will be provided, DJ, game tables, raffle items and much more. Come have some fun after work and meet some new people while you are at it. Free parking at the HPC building parking structure…


Your Blog Is Awesome–But Is It a Usable Website?

OK, so your blog is awesome. It aces each of the five tests of awesomeness in our post about a month ago. USABILITY But it is usable? It had better be! What does that mean, and why is it important? Let’s dip into one of the leading books on web usability: Don’t Make Me Think,…


Five Things NOT to Do on Social Media

Social media marketing is an unavoidable and essential aspect of business these days. Creating and upholding a strong social media strategy is vital to staying relevant, establishing a voice, and connecting with current and prospective clients. From Twitter to Pinterest, and of course Facebook, social media for business is a marketing monster that requires a…