The Importance of Engaging Content: Tips on How to Connect with Clients and Establish the Voice of Your Brand Through Compelling Copy

So, your efforts to generate traffic have worked…job well done! Now, how do you make sure all of these visitors stay? Compelling and engaging content is what sets your website or blog apart. “Good” copy makes sure readers stick around and explore a while. Appealing content will not only keep the interest of your readers,…


Focus on the positive reviews on YELP!

Did you know that 67% of the 71 MILLION reviews on YELP are 4 and 5 star reviews? This week, take a moment to thank your happy customers. You can send short but sweet thank you notes via a private message and you can post a few public comments to demonstrate to any future consumer…


Add Call to Action Button to Facebook Pages

We love Facebook pages, and recommend it to all our clients as part of their marketing efforts. They are easy to setup, can be customized with a cover photo and a profile photo (usually the business logo) to extend the branding of the business. One of the goals of having a Facebook page for your…


How to secure the WordPress admin panel by forcing SSL

Security has become very important – the more steps you take to become more secure, the better. Here Leonard will walk you through on how to secure the WordPress admin panel by forcing it to use an SSL connection. You would need an SSL certificate already installed on your website – and we will be…


Grow your Business Using Email Marketing

Email marketing is still one of the most effective marketing methods used by successful businesses today, whether small or large. When it is done right, marketing via email promotes a feeling of trust and delivers important content to your audience in a way that cannot be replicated any other way. It allows the conversion of…


SEO Still Works and Should not be Forgotten

SEO is one of the only free methods to gain awareness of your company. Although its requirements are ever-changing, it should not be overlooked or you risk losing a large portion of your intended audience without even realizing it. SEO means that you not only use appropriate keywords in the perfect places, but also that…


Why a Content Marketing Strategy is Important for your Business

Content marketing is the method used to bring attention to a business through the use of wording whether on a website or social media platform. Posting relevant content to your target audience is easy, efficient and effective with the right plan. Content marketing can include a large variety of items including blog posts, articles, case…