Your Blog Is Awesome–But Is It a Usable Website?

OK, so your blog is awesome. It aces each of the five tests of awesomeness in our post about a month ago. USABILITY But it is usable? It had better be! What does that mean, and why is it important? Let’s dip into one of the leading books on web usability: Don’t Make Me Think,…


Five Things NOT to Do on Social Media

Social media marketing is an unavoidable and essential aspect of business these days. Creating and upholding a strong social media strategy is vital to staying relevant, establishing a voice, and connecting with current and prospective clients. From Twitter to Pinterest, and of course Facebook, social media for business is a marketing monster that requires a…


How to Create Successful Pay Per Click Campaigns

Pay Per Click (PPC) advertising can be a fast way to generate traffic to your website and increase sales. Your company pays a search engine like Google or Bing to display an ad for your services during a regular search for keywords connected to your products. However, when improperly managed, PPC campaigns can be costly…


Pinterest for Business 101

A Breakdown of the Basics You’ve probably heard that Pinterest can be extremely beneficial for your business. You have probably even heard the topic of Pinterest boards and inspiration come up in casual conversation frequently. The truth is, almost everyone is “pinning” these days, and if you’re thinking about taking advantage of this popular platform,…


The Dreaded Logo Design – Made Easy

Starting your own business can be one of the most stressful undertakings in your life. It falls somewhere between (or over/under) getting married and buying a house according to most baby-boomers, or online stress tests like this one. The good news is that if your business is successful you can make your own hours and…


Give Your Business a Marketing Makeover Without Feeling Overwhelmed

Tips Towards Growing Your Business While Staying Stress-Free Making changes to your business can be exciting and overwhelming at the same time. When business owners think about all the aspects of their marketing plan that need to be updated, the tasks seem to be never ending. Improvements are often put on the back burner for this reason. With over fourteen years of experience, the Caspian Services team has helped many of our clients work through the stress…


Popular Marketing Jargon Defined

Keep up with the Pros by Learning What These SEO and Marketing Terms Actually Mean If you’ve ever attempted to have a conversation with SEO superheroes and marketing gurus (we may know a few), chances are you entered the mysterious world of acronyms. Trending terms in our world can seem like a foreign language to…


What it Takes to Have an Awesome Blog

Here are five essential things every blog needs to grow: Captivating Content Blog posts give you a chance to match a personality with your brand. Whether you’re selling a product or a service, consumers want to connect a business with a voice. Make sure the content you produce grabs the attention of your readers, and…


Three Tips for Successful Web Design

How to Ensure Visitors Don’t Leave Your Website the Second They Arrive When it comes to website design, the phrase “beauty is only skin deep” holds true. Although the design concept and aesthetic of your website are absolutely essential to the success of your business… …it certainly doesn’t end there. A site that offers striking…